You may have the latest, greatest technology in a phone, but without the latest, greatest network, that technology is nothing. Luckily Spectrum has that kind of network.

To get that message across, we avoided tech talk and used a simple, funny, visual to make the point quickly and effectively. If it’s not connected, that phone might as well be a brick. Or a brownie. And don't even think of calling for directions on that flip flop.

See other work form this campaign and take a deeper dive into this case study here: https://www.sdagency.com/spectrummobile-brandinsight