How do you win a price war, when you don't have the lowest price?

Your mobile plan is $29.99 but your competitor has a $5 mobile plan. How do you win that price war?

By not fighting a price war. Instead, you turn it into a value war. People love a deal.

See other work from this campaign and take a deeper dive into the case study here: https://www.sdagency.com/spectrummobile-spokesperson