San Diego Tourism Authority: The Sunny Side of Things

San Diego Tourism Authority

Case Study

  • Travel
  • Tourism
  • Travel and Tourism
  • tourism advertising
  • travel marketing
  • tourism marketing
  • travel advertising

Following the pandemic, cities across the world were vying for a chance to re-ignite travel, so getting on travelers' radars required a fresh approach to stand out against the competition. Instead of using standard media placements, we focused on building a program with select partners that could deliver on the goal to implement a breakthrough, innovative partnership to drive awareness and engagement with the brand in unexpected ways.