Introducing “Keep It Purring,” a bold new campaign from the company that invented the oil filter: Purolator

This effort isn’t just about filters. It’s about pride, high standards, and preserving what truly matters: your engine, performance, and way of life.

At the center? A vintage Japanese sports car, a watchful predator and, behind the wheel, an old soul with modern instincts.

Because performance isn’t a maybe. It’s a mindset.

Keep It Purring.