This spot was part of the fifth branding campaign we created for AARP to help drive brand awareness and membership consideration with Hispanics. It shows how AARP can help in the most important areas of life: salud, dinero y amor (health, wealth and love/self), using a culturally engrained idiom as a mnemonic device. This spot focused on AARP’s advocacy work and presence in the community to show that “Juntos es posible” (Together, it’s possible).