As the pioneer of recovery footwear trying to go mainstream, OOFOS was looking to cement their position as a leader in the overcrowded category.
With a cult but niche following, OOFOS had very little brand awareness and relied predominantly on word-of-mouth for growth.
To help OOFOS expand their audience, we completely redefined the brand from an orthopedic necessity to a fashionable recovery lifestyle brand. We established a unique and ownable brand platform geared towards scaling their businesses and presence by launching the brand’s first ever national brand campaign across broadcast, digital and social that positioned OOFOS as the founders and leaders of the Recovery Footwear Market.
Our “Recovery in Motion” concept integrates lifestyle imagery and real user reviews into the beautifully imagined, daily routine of an aspirational OOFOS customer in perpetual motion. This modern, immersive narrative draws the audience into the OOFOS lifestyle. Constantly moving through the story and demonstrating the unique benefits of OOFOS and ‘Recovery in Motion’.
The campaign Drove 30% YOY increase in DTC e-commerce sales at a critical time, when all third-party distributors (brick and mortar retailers) had shuttered due to COVID-19.
OOFOS - National Brand Campaign - Recovery In Motion
- Brand Strategy