Despite being a brand at the center of cultural consciousness due to the global pandemic, the Lysol.com experience -- especially in the US - failed to deliver additional value to users and reflect key brand initiatives as evidenced in the lack of return visits or exploration through the site.

Lysol produces a large volume of value-add resources for consumers. But the valuable content was both difficult to find within the site and, often times, poorly formatted (via PDFs) with no SEO value.

In order to ensure that Lysol’s varied audiences encountered a valuable user experience, Genuine designed multiple persona mindsets based on search volume, CPG best practices and user intent, to move users throughout the site and encourage return visits.

Contextualize product information with useful, value-added content to demonstrate Lysol as a relevant resource.

Streamline the experience to support an easy and efficient search and buying journey.

Inspire deeper content exploration while making it easy for users to see the breadth of Lysol’s insights, initiatives and education.

Highlights include:
- Evolving Lysol and RB’s global component system, while creating net new component based on user/brand needs
- Supporting all content strategy and migration work including converting all PDFs to pages on site.

- Establishing a new image library, while creating usage guidelines for all current imagery