Creative
Cases
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Experience Columbus - yes, Columbus
Experience Columbus
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News
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Rebecca Henderson on How Weird Wins
Fast Company, 11/11/2025
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Why brands should align data and creative from the start
Campaigns perform better when creative and data teams collaborate, using audience insights, testing feedback and clear reporting to guide strategy and execution.
Ad Age, 10/01/2025
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Stephanie Spicer on Brands & the Future
Catch Stephanie talk creativity, AI and human connection's role in everything we do at lūquire on the Agency Side Podcast with Justin Levinson.
Agency Side Podcast, 09/22/2025
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Want a job at lūquire? First, survive Max’s brain
From Lego spreadsheets to pasta photo dissonance, lūquire's recruitment site makes candidates prove they can problem-solve before they apply.
The Drum, 09/03/2025
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How Agency Partnerships Align Marketing with Business Strategy – with Stephanie Spicer
Stephanie Spicer sat down with Susan Walsh on the More 2 Marketing podcast to talk about how strong partnerships are built, how they stay strong and why real collaboration is at the heart of everything we do.
Apple Podcasts, 08/05/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Bojangles | 2018 | Current |
| Coca-Cola Consolidated | 2024 | Current |
| Experience Columbus | 2023 | Current |
| Honeywell | 2023 | Current |
| Nucor | 2022 | Current |
| RSM | 2015 | Current |
| Sentinel Consulting | 2024 | Current |
| Simon Property Group | 2022 | Current |
| Sullenberger Aviation Museum | 2018 | Current |
| Visit North Carolina | 2012 | Current |
About
luquire is the agency for those with uncomfortably ambitious goals—clients who are not afraid to think and act bigger, and professionals who are not comfortable playing it safe. With world-class talent located across the U.S., we compete on a national stage providing clients with a robust combination of breakthrough creativity, advanced analytical and strategic skills, flawless execution and Kindor®—our proprietary mix of kindness and candor that provides constructive insights while enriching relationships. Founded in 1984 and based in Charlotte, North Carolina, luquire is an independent, award-winning, full-service marketing agency that has worked with a variety of clients including Harris Teeter, Nucor, Bojangles, Experience Columbus, First Citizens Bank, Dollar Tree, OrthoCarolina, National Gypsum Co., RSM, Simon Property Group, Elon University, Unum and Visit North Carolina.
People
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Brooks Luquire
CEO
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Stephanie Spicer
President
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Glen Hilzinger
Chief Creative Officer
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Adam Levine
Chief Marketing Officer
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Christina Rodgers
Sr. Director of Communications
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Sarah Floyd
SVP, Director of Client Engagement
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Elisa Becker
Director of Strategy
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Katie Brown
Director of Business Strategy
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Ryan Lineberry
SVP, Director of Operations and Project Management
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Matt Kaupa
Director of Analytics
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Nichole Maggio
Director of Media