Creative

Cases

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Clients

Client Start Year End Year
Unum 2022 Current
Nucor 2022 Current
Honeywell 2023 Current
Simon Property Group 2022 Current
Orthocarolina 2022 Current
Elon University 2022 Current
Harris Teeter 2022 Current
Novant Health 2008 2014
Premier Healthcare 2002 2007
North Carolina State University 2007 2009

About

Luquire is the agency for those with uncomfortably ambitious goals– clients who are not afraid to think and act bigger, and professionals who are not comfortable playing it safe. With world-class talent located across the U.S., we compete on a national stage providing clients with a robust combination of breakthrough creativity, advanced analytical and strategic skills, flawless execution and Kindor® – our proprietary mix of kindness and candor that provides constructive insights while enriching relationships. Founded in 1984 and based in Charlotte, North Carolina, Luquire is an independent, award-winning, full-service marketing agency serving clients like Harris Teeter, Nucor, Bojangles, Colonial Life, First Citizens Bank, OrthoCarolina, National Gypsum Co., RSM, Simon Property Group, Elon University, Unum and Visit North Carolina.

People

  • Brooks Luquire

    Brooks Luquire

    CEO

    With 20 years of strategic marketing and branding experience, including roles with MillerCoors, Bank of America and the NFL’s Carolina Panthers, Brooks brings a wealth of knowledge to his role as Luquire’s CEO. Along with overseeing the agency’s business development, talent management and operations, Brooks is actively involved in developing the deep client relationships that have always been a hallmark of the agency his dad co-founded 38 years ago.
  • Stephanie Spicer

    Stephanie Spicer

    President

    Stephanie oversees the agency’s day-to-day work, ensuring seamless integration and flawless execution on behalf of our clients. She also leans heavily on her vast expertise in brand strategy, working tirelessly to ensure client brands and communications are rooted in a deeper understanding of business needs, target insights and category landscapes. With a proven track record of developing growth-driving strategies for brands such as Oreo, Advil and Botox, Stephanie’s data-driven approach helps Luquire ensure clients achieve results while keeping their customers first.
  • Barry Finkelstein

    Barry Finkelstein

    SVP, Public Relations

    Barry leads the PR practice at Luquire and serves on the agency’s senior leadership team. A veteran of such well-known global firms as FleishmanHillard and MSL Group, Barry joined Luquire after spending 10 years in Greenville, S.C., where he worked extensively with organizations championing growth in Upstate South Carolina and Western North Carolina. Earlier in his career Barry spent four years with Atlanta-based residential developer John Wieland Homes, helping lead the company’s expansion into new markets like Nashville, Charlotte and Charleston, S.C. A recognized expert in crisis and issues management, Barry has presented on the subject at the annual conference for the Public Relations Society of America and serves as a judge for its annual Silver Anvil Awards.
  • Glen Hilzinger

    Glen Hilzinger

    Chief Creative Officer

    Named one of the top 10 copywriters in the world by Ad Age, and one of the 25 most creative people in advertising by Business Insider, Glen has spent his career working on a wide range of brands, from GMC and Minute Maid, to Expedia and Amazon. ​ As the Chief Creative Officer for Luquire George Andrews, Glen manages the creative department with a strong belief in multichannel platform thinking that is focused on driving results.
  • Sonia Grunbaum

    Sonia Grunbaum

    SVP - Business Development

    Sonia joins Luquire from Zimmerman Advertising after 19 very successful years in new business roles landing accounts such as McDonald’s, Office Depot, Kay Jewelers, Six Flags, Carfax, Dunkin’ Donuts, Five Below, Michaels, Crocs, Lane Bryant, Jamba Juice, Boston Market, and many more. Sonia’s impressive track record managing pitches for multi-million-dollar accounts, coupled with her ability to build relationships and open doors make her the ideal person to expand our client roster. Originally from Bolivia, she brings a diverse perspective to Luquire’s leadership team.
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