Creative
Cases
News
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Luquire's Dominique Robinson Is Bringing Golf to Everyone
The co-founder of Urban Eagle golf apparel is democratizing the game ‘everyone can play.’
ADWEEK, 02/04/2026
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Luquire: Best Places to Work 2026
Luquire’s values-led mindset shapes culture around diverse perspectives—not conformity. "Our values actually influence our culture and how we shape our workplace. luquire’s shared accountabilities aren’t static or symbolic—they shift with the needs of our people and the changes in our industry, and that helps keep the environment supportive and forward-looking." Bradley Ward, design studio director, tenure: 20 years
Ad Age, 01/20/2026
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Visit North Carolina Invites Floridians to 'Ski Florida'
lūquire debuts a fictional travel brand to redirect Floridians to North Carolina’s open-for-winter mountain towns
Little Black Book, 01/13/2026
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Are We Done With Generational Marketing Yet?
Gen Z loves authenticity. Boomers don't get tech. Millennials love their skinny jeans. All generational shortcuts that marketers use to target audiences—but how often do shortcuts lead to great work? Elisa Becker dives in with MediaPost.
Media Post, 01/09/2026
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Rebecca Henderson on How Weird Wins
Fast Company, 11/11/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Bojangles | 2018 | Current |
| The Fresh Market | 2026 | Current |
| Honeywell | 2023 | Current |
| Alliance Health | 2025 | Current |
| Straightaway Tire & Auto | 2025 | Current |
| RSM | 2015 | Current |
| Experience Columbus | 2023 | Current |
| Visit North Carolina | 2012 | Current |
| Central Piedmont Community College | 2026 | Current |
| Nucor | 2022 | Current |
About
Founded and headquartered in Charlotte, luquire is an independent, integrated, full-service marketing agency serving clients nationwide, operating as a remote-first company in order to recruit the sharpest minds from coast to coast. A 41-year old agency with the spirit of a startup, it was recently named one of Adweek’s Fastest Growing Agencies and one of AdAge’s Best Places to Work.
People
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Brooks Luquire
CEO
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Stephanie Spicer
President
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Glen Hilzinger
Chief Creative Officer
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Christina Rodgers
Sr. Director of Communications
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Sarah Floyd
SVP, Director of Client Engagement
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Elisa Becker
Director of Strategy
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Katie Brown
Director of Business Strategy
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Ryan Lineberry
SVP, Director of Operations and Project Management
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Matt Kaupa
Director of Analytics
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Nichole Maggio
Director of Media






