Creative

Cases

News

  • Luquire: Best Places to Work 2026

    Luquire: Best Places to Work 2026

    Luquire’s values-led mindset shapes culture around diverse perspectives—not conformity. "Our values actually influence our culture and how we shape our workplace. luquire’s shared accountabilities aren’t static or symbolic—they shift with the needs of our people and the changes in our industry, and that helps keep the environment supportive and forward-looking." Bradley Ward, design studio director, tenure: 20 years

    Ad Age, 01/20/2026

  • Visit North Carolina Invites Floridians to

    Visit North Carolina Invites Floridians to 'Ski Florida'

    lūquire debuts a fictional travel brand to redirect Floridians to North Carolina’s open-for-winter mountain towns

    Little Black Book, 01/13/2026

  • Are We Done With Generational Marketing Yet?

    Are We Done With Generational Marketing Yet?

    Gen Z loves authenticity. Boomers don't get tech. Millennials love their skinny jeans. All generational shortcuts that marketers use to target audiences—but how often do shortcuts lead to great work? Elisa Becker dives in with MediaPost.

    Media Post, 01/09/2026

  • Rebecca Henderson on How Weird Wins

    Rebecca Henderson on How Weird Wins

    Fast Company, 11/11/2025

  • Why brands should align data and creative from the start

    Why brands should align data and creative from the start

    Campaigns perform better when creative and data teams collaborate, using audience insights, testing feedback and clear reporting to guide strategy and execution.

    Ad Age, 10/01/2025

Clients

Client Start Year End Year
Bojangles 2018 Current
Coca-Cola Consolidated 2024 Current
Experience Columbus 2023 Current
Honeywell 2023 Current
Nucor 2022 Current
RSM 2015 Current
Sentinel Consulting 2024 Current
Simon Property Group 2022 Current
Sullenberger Aviation Museum 2018 Current
Visit North Carolina 2012 Current

About

luquire is the agency for those with uncomfortably ambitious goals—clients who are not afraid to think and act bigger, and professionals who are not comfortable playing it safe. With world-class talent located across the U.S., we compete on a national stage providing clients with a robust combination of breakthrough creativity, advanced analytical and strategic skills, flawless execution and Kindor®—our proprietary mix of kindness and candor that provides constructive insights while enriching relationships. Founded in 1984 and based in Charlotte, North Carolina, luquire is an independent, award-winning, full-service marketing agency that has worked with a variety of clients including Harris Teeter, Nucor, Bojangles, Experience Columbus, First Citizens Bank, Dollar Tree, OrthoCarolina, National Gypsum Co., RSM, Simon Property Group, Elon University, Unum and Visit North Carolina.

People

  • Brooks Luquire

    Brooks Luquire

    CEO

  • Stephanie Spicer

    Stephanie Spicer

    President

  • Glen Hilzinger

    Glen Hilzinger

    Chief Creative Officer

  • Adam Levine

    Adam Levine

    Chief Marketing Officer

  • Christina Rodgers

    Christina Rodgers

    Sr. Director of Communications

  • Sarah Floyd

    Sarah Floyd

    SVP, Director of Client Engagement

  • Elisa Becker

    Elisa Becker

    Director of Strategy

  • Katie Brown

    Katie Brown

    Director of Business Strategy

  • Ryan Lineberry

    Ryan Lineberry

    SVP, Director of Operations and Project Management

  • Matt Kaupa

    Matt Kaupa

    Director of Analytics

  • Nichole Maggio

    Nichole Maggio

    Director of Media

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