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Clients

Client Start Year End Year
Las Vegas Convention & Visitors Authority 1980 Current
Las Vegas Raiders 2017 Current
NHL (National Hockey League) 2016 Current
Allegiant Air 2013 Current
Discover Puerto Rico 2019 Current
Intermountain Healthcare 2000 Current
The Boeing Company 2005 Current
Topgolf 2016 Current
SeaWorld Parks and Entertainment 2018 Current
Facebook 2018 Current

About

Founded in 1974, R&R is a legacy, full-service, independent brand innovation agency; a band of relentless brand advocates who have – from our inception – collaborated with our clients as a true partner. It’s in our name, and we own it every second of the day. We are purpose-driven marketers, content makers, people movers and culture shifters. We are masters of business transformation. We launch, refresh and accelerate brands, visions, products and movements. A creative collective beholden to no one but our clients. Deterred by nothing but the status quo. We’re in this to do more than make ads – we’re in this to leave the world a better place than we found it, which is the driving force behind our company’s culture and foundation. Change perspectives, change minds, change behavior, change lives. That’s our purpose.

And our work is defined by one thing: the unmatched outcomes and impact we deliver every day.

What makes us different?
We start with the outcome. Before we create a strategy or move a pixel, we dive headfirst into your business. We take a fresh look at your target audiences, influencers, competitive alternatives and category communications. Subsequently, all strategies and tactics will tie back to achieving and exceeding your goals.

Information is not an insight.
There’s data, and there’s insights that lead to action. We understand the difference and uncover the ones that motivate your target audiences. You’ll never hear us say it’s about a single audience or tool. Instead, we create a single set of brand values, leveraged at every touch point on the communications landscape.

Constant measurement. Constant adjustment.
Market conditions can change instantly, especially in an on-demand, social environment. What doesn’t change is the absolute need to be accountable. Using sophisticated data analytics, we track and assess the impact of our work in real time. We look at multiple inputs, including awareness data, channel behavior, category trends and consumer attitudes to create a complete picture of what’s happening in your varied and diverse markets. Because informed moves are the moves that optimize your communications and deliver results.

So, go ahead. Dream big. Be demanding. Challenge us.

People

  • Billy Vassiliadia

    Billy Vassiliadia

    Chief Executive Officer/Partner

    “Every dream needs a merchant, every myth a mythmaker,” The New York Times wrote. “In Las Vegas, that job falls to Billy Vassiliadis.” A creator of marketing magic, R&R Partners’ CEO has been the mastermind behind some of the most iconic and impactful campaigns for nearly 40 years. Billy’s deep roots in politics guide his strategic “winner takes all” approach to everything he does, from advising U.S. presidents and senators to guiding the creation and implementation of R&R’s iconic “What happens here, stays here” and “What happens here, only happens here” campaigns for the Las Vegas Convention and Visitors Authority (LVCVA). He is the first phone call when brands and reputations are at risk, having led crisis management efforts on behalf of airlines and resorts, and for Las Vegas after the tragic 1 October shooting. The guiding force behind one of the most influential marketing and communications companies in North America, Billy has represented clients including Boeing, Allegiant Air, SeaWorld Parks & Entertainment and, of course, the Las Vegas Convention and Visitors Authority.
  • Michon Martin

    Michon Martin

    President/Partner

    Some people radiate positivity. Some radiate confidence. Some radiate empathy or warmth. Michon simply radiates. Her clear vision and ability to see what’s around every corner leave you with no doubt you should follow wherever she guides you. She also brings a NOTHING IS IMPOSSIBLE attitude to everything we do at R&R Partners. And her relationships with community leaders and innovators including the Las Vegas Raiders help move our city forward into new and exciting territory in the future. When she’s not leading historical and impactful policy change efforts − including funding education, combating human trafficking, and protecting our children from bullying − what does a former prosecutor and governor’s chief counsel do in her spare time? She leads an integrated communications company with the highest standards of integrity and selflessness. As the president of R&R Partners, Michon guides the strategic vision for the company’s nine global offices along with the Las Vegas brand and the iconic What happens here, only
  • Mya Kelly

    Mya Kelly

    Vice President, People & Culture

    Strategic, objective, purposeful — Mya possesses those qualities and more. Leading the agency’s People and Culture department in the role of vice president, her responsibilities range from talent acquisition to workforce planning, training and development, and beyond. The primary focus of her work is to create an environment that maximizes the energy and talent of the agency, while fostering positive internal change. With her skills and experience, Mya not only brings in great talent to join the team, but also ensures that the agency remains a dynamic setting where these highly sought-after professionals will choose to return to, day in and day out. She brings with her a rich background of human resources experience and nationally recognized SPHR and SHRM-CP certifications, and currently serves on the board of the Austin SHRM chapter, comprised of approximately 800 human resources professionals. Before joining R&R, Mya served as human sources director for Holtzman Partners. Here she provided proactive and strategic guidance to support organizational planning and development initiatives aligned with the HR strategy, all in support of key business initiatives. Her work focused on creating a culture and work environment that supported the group’s business strategy, encouraged employee engagement, and inspired performance excellence. Prior to her time with Holtzman Partners, Mya held the position of human resources manager with E2open where she acted as a strategic HR business partner to more than 400 employees that spread across various business sectors that included: product development/management, professional services, corporate operations, sales, and marketing. She would regularly provide executive-level support, partnering with executives and department heads to assess current and upcoming business needs to provide strategic solutions. Mya managed the company’s human resources policies that supported the business strategy, including the creation of processes and implementation of systems that provided an overall better employment experience, while serving as an integral part of the team on several mergers & acquisitions.
  • Fletcher Whitwell

    Fletcher Whitwell

    Chief Media & Publishing Officer/Partner

    As chief media and publishing officer for R&R Partners, Fletcher leads the agency’s diversely talented media and publishing teams. In his 14 years here, he has grown the agency’s media team from 10 to 50+ and transformed the agency’s multimillion-dollar stack and programmatic offering. A media savant, Fletcher has helped R&R become one of the largest independent media departments and developed first-ever partnerships between brands including Facebook, Sports Illustrated, Amobee, ESPN, Google, Sony Crackle, and Twitter, and clients such as the Las Vegas Convention and Visitors Authority, Blockchains, Boeing, Allegiant Air, and Topgolf. He previously worked at Starcom in Chicago, where his accounts included Miller, Canon, Philip Morris, Kellogg’s, Showtime, Heinz, Nintendo, Discover, and Walgreens. Fletcher has been honored as one of Vegas Inc.’s Top 40 Under 40, chair of Worldwide Partners Inc., and one of the Distinguished Men of Nevada. He is a prominent and active member of the LGBTQ+ community. For seven years, he was a Human Rights Campaign (HRC) Las Vegas board member and helped build the Federal Club, which funds the HRC’s initiatives. He was recently named to IGLTA’s marketing committee, the preeminent LGBTQ+ travel association.
  • Matt Mason

    Matt Mason

    Chief Strategist/Partner

    As chief strategist, Matt develops overarching marketing strategies with a forward-thinking digital mindset for all of our global clients including Las Vegas. He inspires, guides and optimizes R&R Partners’ work, including go-to-market plans and channel strategy. His work for Las Vegas not only increased engagement and presence on various digital platforms, but it also keeps Las Vegas on the cutting edge through the use of VR, AR, AI and other emerging technologies. With Matt on your team, you’re going to have more customer engagement, a stronger bottom line, and a lot more smiles in the C-suite. Just ask any of his clients, which include Boeing, Western Digital, Facebook, Anheuser-Busch. Prior to R&R, he focused on digital engagement across web and interactive media. Matt was a founding partner of Sarkissian Mason, where he led the Mazda, Target and Hasbro accounts. Before that, he worked with Saatchi & Saatchi and Bowne on blue chip brands including General Mills, Tide, Pepperidge Farms and General Motors. His work has also won numerous awards from Communication Arts, One Show, Webby and Cannes, just to name a few.
  • Brian Hoar

    Brian Hoar

    Chief Marketing Officer/Partner

    As chief marketing officer, Brian is the architect designing R&R’s long-term vision and growth strategy. With nearly 20 years of brand building and business development expertise, his career success has centered around driving business impact for his client partners and developing award-winning communication strategies and brand experiences for companies such as Google, Anheuser-Busch, Virgin Atlantic Airways and HBO. Brian joined R&R from Playboy Enterprises, where he served as SVP/publisher. In this role, he helped diversify the brand from a media company to one of the world’s most iconic lifestyle brands and led all brand partnerships for its sales and licensing divisions. He was responsible for identifying and securing new business opportunities, developing new revenue streams, and growing existing accounts. Earlier, he served as Playboy’s VP sales, and managed the beer, wine and spirits advertising category as well, which he expanded into the company’s most profitable advertising category. Before joining Playboy, Brian worked for Maxim, Blender, and advertising agency, Crispin Porter + Bogusky.
  • Pete Ernaut

    Pete Ernaut

    Chief Government Relations Officer/Partner

    Few involved in government affairs today possess Pete’s depth of knowledge and experience in legislative issues across a multitude of industries. As R&R’s chief government relations officer, he leverages that expertise for the agency’s clients including Las Vegas where he was instrumental in bringing Allegiant Stadium and the Raiders to our city. Pete was also an integral member of Nevada’s COVID-19 Task Force. There’s no level of government he hasn’t worked with. A former three-term Nevada state assemblyman, he has nearly 30 years of experience in industries such as energy, gaming, tourism, mining and tele-communications. Thanks to his efforts, R&R has helped pass groundbreaking legislation in renewable energy development, anti-bullying, and telecommunications deregulation. One of the great minds in his field, Pete’s strategic public policy leadership has made him the go-to adviser to clients and politicians alike. Earlier in his career, he managed Nevada Governor Kenny Guinn’s successful election campaign and served as his chief of staff. He also has served as a senior adviser to Nevada Governor Brian Sandoval and U.S. Senator Dean Heller (R-Nev.).
  • Amberlee Engle

    Amberlee Engle

    Vice President, Client Partnerships

    Amberlee is responsible for the overall leadership, management and strategic direction of R&R’s client partnership team and oversees more than 50 brand and project managers. The strategies and processes she implements have built a winning team that is integrated, supportive and focused on solving client business problems and contributing to the overall success of the agency. From resort-casinos to publishing, she is someone who just “gets” the job of account management, whether an account is large, small or somewhere in-between. Her team has found solutions for a diverse group of clients, including Discover Puerto Rico, Allegiant Air, SeaWorld Parks & Entertainment, NHL, Boeing, Blockchains, Las Vegas Raiders, and Xanterra. Prior to joining R&R, Amberlee served as director of account services for Las Vegas-based Q ad | pr, and earlier, she had successful stints at The Glenn Group, SK+G, and V2 Creative, where her impressive client rosters included the Las Vegas Review-Journal and Mandalay Bay Resort & Casino. In her spare time, she is actively involved in the agency’s executive programs and business development activities.
  • Catherine Cole

    Catherine Cole

    Vice President, Public Relations

    Catherine was one of the first people called into the room when Las Vegas was faced with the 1 October tragedy, the 2008 Recession, and also the ongoing pandemic. She was also recently added to governor’s COVID-19 Response, Relief and Recovery Task Force. Her extensive background in government relations, crisis communications, media relations and strategic planning makes her the go-to person when the heat is on and is a pivotal member of not only the RR team, but an irreplaceable member of the Nevada team as well. Catherine has led public relations accounts in such varied industries as tourism, real estate, education, utilities, transportation and the nonprofit sector. Her work in media and message training and rapid response strategies have helped clients navigate challenges with significant business impacts hanging in the balance. And no client has faced bigger challenges than Las Vegas. she is a must in a constantly changing world. Prior to joining R&R, Catherine served as director of public affairs for the Las Vegas Chamber of Commerce, where she managed the organization’s media relations efforts and served as spokesperson. She worked on the Chamber’s behalf at the Nevada Legislature, handling messaging on complex business and tax issues. A Washington, D.C., native, she earned a bachelor’s degree with honors in psychology from Williams College and a master’s degree in broadcast journalism from Boston University. She is a graduate of the Leadership Las Vegas Class of 2004. In 2019, Catherine was named one of PR News’ Top Women in PR in the U.S.
  • Michelle Mader

    Michelle Mader

    Senior Vice President, Business Operations

    Michelle has been pivotal to the changing landscape of Las Vegas. From helping to bring the NFL Draft here to launching the Las Vegas Raiders and launching Encore at Wynn Resorts, she is helping to move Las Vegas into the future. She is also a member of the Nevada COVID-19 Response, Relief and Recovery Task Force working group. Michelle works 24/7 to make our city the world’s most attractive destination. She worked at agencies in Chicago, San Francisco and Miami, working on Heinz, Carnival Cruise Line and Marriott before coming to R&R where she was tasked with managing the $20 million Caesars Entertainment account. She has gone on to lead campaigns and business-building initiatives for major brands including Anheuser-Busch, SeaWorld Parks & Entertainment, and the Las Vegas Raiders. Today, she is SVP, business operations. Upon pivoting to an operations role, Michelle has put her demonstrated strategic leadership and talent for problem-solving to use in building and optimizing the agency’s operations strategy, vendor diversity and inclusion program, and technology and workflow infrastructure.
  • Justin Gilbert

    Justin Gilbert

    Vice President, Strategy & Insight

    Justin is an expert in analytics, strategic planning and research. You might not know his name, but you’ve seen the results of his work in winning elections and insights that help our clients win every day. He honed his strategy skills for more than a decade working on hard-fought political campaigns. Prominent Nevada political media personality Jon Ralston put it best, calling Justin “the man behind the ground game that had dominant victories three election cycles in a row in Nevada.” Those efforts include Barack Obama’s successful 2008 and 2012 presidential campaigns and Senator Harry Reid’s historic victory in 2010. These days, the big winners are our clients. Since joining R&R, Justin has put his battle-tested strategic mastery to work for our diverse roster, which includes the Las Vegas Convention and Visitors Authority, Blockchains, Anheuser-Busch
  • Arnie DiGeorge

    Arnie DiGeorge

    Executive Vice President

    Arnie wears many hats at R&R Partners. The executive vice president of the agency is still an executive creative director sometimes. Other times, he serves as a creative strategist, and occasionally he’s a much-needed problem-solver – someone good to have in the room. He wears several of those hats for our “What happens here, stays here” work for Las Vegas. He helped develop the world-famous campaign creatively and strategically, and he was also instrumental in the response to the October 1, 2017, crisis. This work has been recognized by the One Show, Communication Arts, Cannes, and other industry awards shows. And he still works daily on the account. Arnie is hard to classify. He has worked on (or overseen) most of R&R Partners’ work, including campaigns for Allegiant Air, Blockchains, numerous hotels and resorts, and everything from power to computer hardware to health care clients. His diverse background in the business, which also includes copywriting, storytelling, branding, media buying and account services, is incredibly rare for a creative guy. His office is filled to the brim with books, objects, packaging, wine, toys and cards, and anything that inspires him. Arnie loves to listen to consumers; to immerse himself into their lifestyles, motivations and needs, and then create work that touches them. He knows that emotional connection is what makes a great brand.
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