Surviving Middle School - Product Launch

Case Study

  • Books

How to sell a book by thinking like a movie.

A different kind of product deserves a different kind of push.
Say you have an innovative, interactive storybook. It’s a new way to tell a story. Designed for the way middle schoolers think and read. You can sell it the usual way, or you can take a page from your own book and do something completely different.

It’s supposed to be entertaining. So entertain.
This was a book so engaging and so immersive it deserved a movie trailer. i.e. If you want to be a bestseller, act like a blockbuster. That video served to create buzz for the launch. And was the foundation for a PR initiative that drew attention across social and drove sales.