Creative

Cases

News

  • A New Class of Cuddly Mascots Is Selling Everything From AI to Tap Water

    A New Class of Cuddly Mascots Is Selling Everything From AI to Tap Water

    Infosys created its yeti with their creative agency StrawberryFrog to put a friendlier face on its artificial-intelligence consulting services. Ads feature Leon guiding chief executives across mountains and rivers that double as metaphors for the risks posed by AI.

    WSJ, 08/13/2026

  • From Ducks to Peacocks: How Brands Can Stand Out in the Age of AI

    From Ducks to Peacocks: How Brands Can Stand Out in the Age of AI

    In this episode of High Velocity Radio, Lee Kantor interviews Scott Goodson, founder of StrawberryFrog, about movement marketing, brand purpose, and how businesses can stand out in an increasingly AI-driven world.

    Business RadioX ®, 08/14/2026

  • Ducks, Peacocks and Being Visible

    Ducks, Peacocks and Being Visible

    A conversation with Scott Goodson, founder and chairman of StrawberryFrog

    Chief Brand Substack, 08/17/2026

  • How Northwell’s CMO Built a Content Studio, Tackled Gun Violence and Went AI-First

    How Northwell’s CMO Built a Content Studio, Tackled Gun Violence and Went AI-First

    Raise Health, the brand Movement developed by Northwell Health's agency StrawberryFrog, is a platform designed to reposition healthcare as an ongoing partnership

    Chief Marketer, 08/28/2026

  • Are Movements Becoming the New Media?

    Are Movements Becoming the New Media?

    When content is abundant, participation may be the harder—and more valuable—thing for brands to create. What if the next important evolution in media isn’t another channel? It may be something people choose to join. That’s the provocative possibility that emerged from a recent Internationalist conversation with Scott Goodson, Founder and Chairman of StrawberryFrog and creator of Movement Thinking.

    The Internationalist, 08/12/2026

Clients

Client Start Year End Year
Infosys 2026 Current
SportsPredict.com 2026 Current
Alibaba 2026 Current
Longbridge 2016 Current
Parmigiano Reggiano 2026 Current
Thomson Reuters 2025 Current
Woody Creek Distillers 2025 Current
The Cheesecake Factory 2026 Current
RWJ Barnabas Health System 2025 Current
FourLeaf Federal Credit Union 2023 Current

About

StrawberryFrog is the legendary strategic and creative advertising agency. We help clients OUTLEAP by doing what huge clients need and want, just doing it smarter, faster and more innovative than the huge establishment agencies. We focus on being a disrupter, thinking outside the box, being ahead of the curve on creativity, advertising, branded entertainment, AI, media and product innovation. We’re the nimble, agile organization. Our client and employee credentials speak volumes too.

People

  • Scott Goodson

    Scott Goodson

    Founder & Chairman

  • Karin Drakenberg

    Karin Drakenberg

    Co-founder & Board Member

  • Steve Scutellaro

    Steve Scutellaro

    CEO

  • RG Logan

    RG Logan

    Chief Integrated Strategy Officer

  • Scott Varland

    Scott Varland

    Head of AI Strategy & Innovation

  • Chip Walker

    Chip Walker

    Head of Strategy

  • Nick Sonderup

    Nick Sonderup

    Chief Creative Officer

  • Tyler DeAngelo

    Tyler DeAngelo

    Chief Creative Officer

  • Nicola Conneally

    Nicola Conneally

    VP of Operations and HR

  • Bill Heilmann

    Bill Heilmann

    Head of Media & Comms Planning

  • Elizabeth Scordato

    Elizabeth Scordato

    VP, Delivery and Project Management

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