New York Bakery Case Study

T. Marzetti Company (16 CPG Brands)

Case Study

  • cpg
  • cpg marketing

When New York Bakery asked The Shipyard to help drive purchase intent of their Texas Toast, we knew the secret ingredient would be finding ways to keep garlic bread top of mind for shoppers. So, we started by uncovering the best reasons to reach for Texas Toast — and pasta night indexed at the top of the list. To increase order frequency and product attachment, we used Italian night to reposition garlic bread as the main event of everyone’s favorite meal.