Creative

Cases

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  OnStar – Tell Me What Happened Case Study

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  Coin Cloud - The Currency of Currency Case Study

News

• Campbell Ewald Promotes Kari Shimmel to CEO

  Kari Shimmel has been promoted to CEO of Campbell Ewald, succeeding Kevin Wertz. Shimmel, who was most recently chief strategy officer, will oversee operations of the IPG agency’s New York and Los Angeles offices. She will remain based in its Detroit headquarters. The first woman to lead Campbell Ewald in the agency’s 112-year history, Shimmel asserts it was the right moment in time.

  AdAge, 11/29/2022

Clients

About

We’re the agency built for the experience age. We put the consumer experience at the heart of everything. Why? Because people-first brands grow 1.4 times faster. We speed up brand growth by living, breathing and learning with the people driving culture today and shaping tomorrow.

At CE, everything starts with the experience. This helps us uncover audience insights other agencies don’t and pinpoint what drives consumers to take action. It allows us to speak the “voice of the consumer” like no one else and create uniquely relatable work at each step along their journey that makes them think, laugh and feel.

People

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  Kari Shimmel

  Chief Executive Officer

  With a dual background in creative and planning, and specialties in digital and CRM, Kari brings over 15 years of experience. Moving seamlessly between disciplines, She’s the driving force and architect of the agency’s CXJM discipline. She has helped guide brand-building for brands including Travelocity, Snuggle and Cadillac. She’s also worked on Disney, Chick-fil-A, BOSCH and Blue Cross Blue Shield, and her financial services experience comes from Citizens Bank (retail and small business) and Flagstar Bank (retail and mortgage). Kari is known for jumping in to solve strategic challenges. Her passion for discovering insights and helping brands activate transformative strategies has made her a Crain’s Detroit Business “40 under 40.” Her passion also extends to education; Kari has served as an adjunct faculty member for the College for Creative Studies and is a nationally recognized public speaker. When she’s not building brand journeys, she’s developing her own. Kari is an avid traveler and writer, creating detailed (and designed) travel itineraries for her jaunts and maintaining a travel blog. Her partners in crime include her husband, her 5-year-old daughter and their longhaired dachshund. They’re currently trying to conquer every state as a family – only 9 more to go!
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  Silmo Bonomi

  Chief Creative Officer

  Silmo’s mission is to shatter stereotyped advertising by creating inclusive, diverse, unbiased, culturally relevant work that truly represents modern culture and the change-makers shaping it. Silmo comes to us from VMLY&R New York and Y&R São Paulo, where his work earned international recognition at Cannes, D&AD, the One Show, the Clios and the Effies. Silmo has worked on brands including New Balance, United Nations, AMC Networks, Netflix and Amazon, among others. Silmo brings an expertise in digital that will help drive audience engagement and revenue growth for your business.
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  Colin Padden

  Chief Client Officer

  As Chief Client Officer, Colin is responsible for, among other things, our clients’ satisfaction and the performance of our Account Services department. With over 20 years leading clients and teams across multiple disciplines and categories including deep experience in automotive, Colin and his teams have successfully helped brands grow and perform profitably. “Work with purpose" isn’t just a sign that hangs in the entryway of our agency. It is a mantra Colin and his teams live every day for every client.
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  Barb Rozman-Stokes

  Chief Talent Officer

  Officially, Barb Rozman-Stokes is Chief Talent Officer at Campbell Ewald, leading the talent management team and overseeing employee communications. Unofficially, she calls herself a Steward of Culture and an Anti-Racist Advocate-In-Training. She makes it her mission to build a constantly growing culture of belonging and equity. In the last six years, she has helped the agency evolve their ED&I goals and established a real commitment for change. Under Barb’s stewardship, the agency has been recognized and awarded for their DEIB programming. Representation at all levels for people of color and women has increased year-over-year at CE with over 25% of the agency now comprised of people of color. In fact, in 2021 Campbell Ewald was named one of Advertising Age's top 15 Best Places to Work! She is also proud of her work within the industry at large including the American Association of Advertising Agencies (the 4A’s) as the Chairperson of the Chief Talent Officers Council and her leadership of the Talent Equity Alliance (TEA). The Talent Equity Alliance is a collective of agency leaders working to create new talent policies and practices that will increase equity & belonging for all people in our industry. As a leader, Barb uses her power for good and pushes for what’s right—not what’s expected or easy. She believes the secret to success is to lead with empathy, learn from your mistakes and help others thrive. Outside of work, you can find Barb spending time with her family (including her four kids!) and friends, embracing the craziness of life.
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  Jari Auger

  Chief Financial Officer

  Jari has over 25 years of corporate financial leadership and management experience. She is a leader with proven success in the areas of financial management, budget development and analysis, government contract administration, client compensation and contracting, and operational process improvement. Prior to joining Campbell Ewald, she held several accounting and finance positions with Penske Logistics, including Director of Finance and Strategic Planning.
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  Al Benoit

  Managing Director, Media

  With 20 years of experience, Al has successfully led and developed plans for a variety of Fortune 500 brands that have increased sales, market share and ROI. He brings a strength in analytical thinking for optimal diagnosis with experience in nearly every industry, including pharma/health, technology, sports, retail and government. Al recently joined CE from our Interpublic Group (IPG) media partner MediaHub – he brings a wealth of knowledge about proprietary tools and key relationships with exclusive partners. A graduate of Baruch College in New York City, Al also has a personal passion for health and fitness, and he volunteers his free time as a youth football coach.
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  Jamil Buie

  Group Director, Growth & Innovation

  Jamil brings over 20 years of experience, joining the industry as an “account guy” while cross-training as a writer, strategist, and cultural curator. He’s participated in the stewardship of brands like DeBeers, Ford, McDonald’s, Nationwide Insurance, UPMC and Chrysler Jeep Dodge. He’s also worked across a range of specialties markets and platforms including multicultural, digital advertising, event and entertainment marketing, TV and film product placement, and business development. He’s worked on several B2B accounts in heavily regulated industries, so balancing the need to build a solid brand foundation within regulatory guidelines is not foreign to Jamil.