• Ad of the Week: Bayer helps humanize corporate brand | Campaign US

    Ad of the Week: Bayer helps humanize corporate brand | Campaign US

    Today, Bayer launched "This is Why We Science," a campaign that aims to spread awareness of its mission as a corporation around advancing health and humanity. The effort is the company’s first major corporate brand campaign in America in its 155-year history. Humanizing a pharma company - especially one that has been rather faceless for over a century - is no easy task, but Bayer and ad agency Campbell Ewald have done a beautiful job of showcasing emotion and human connection in the new spots.

    Campaign US, 10/17/2019

  • Kaiser Permanente: Long Live and To Them We Say by Campbell Ewald | Creative Works | The Drum

    Kaiser Permanente: Long Live and To Them We Say by Campbell Ewald | Creative Works | The Drum

    In 'To Them We Say' from national healthcare titan Kaiser Permanente, the brand’s message of Thrive is demonstrated through a series of vignettes that feature individuals unapologetically defying unfortunate societal perceptions. Whether it’s a brazen elderly fashionista, a trio of minority cowgirls, or a man gleefully dressed in drag, this spot stands to prove that there’s nothing healthier than a strong sense of self.

    The Drum, 10/01/2019

  • Why 150-year-old Union Bank needed to rebrand: ‘Your details matter’ | The Drum

    Why 150-year-old Union Bank needed to rebrand: ‘Your details matter’ | The Drum

    Many businesses are realizing the need to know more about their customers, and the financial industry is one where attention to detail is paramount. When 150-year-old Union Bank decided to rebrand, it looked to its clients to steer the ship.

    The Drum, 09/06/2019

  • Campbell Ewald’s Rebranding Takes Inspiration From Its History – Adweek

    Campbell Ewald’s Rebranding Takes Inspiration From Its History – Adweek

    The agency says it ‘didn’t get old by accident’ but by ‘thinking new.’

    AdWeek, 07/24/2019

Client Start Year End Year
Bayer 2019 Current
Valero 2016 Current
Kaiser Permanente 2005 Current
OnStar 1994 Current
Empire State Development 2015 Current
Union Bank 2017 Current
ASICS 2019 Current
Mutual of Omaha 2015 Current
MilkPEP 1994 Current
National Responsible Fatherhood Clearinghouse 2016 Current

When a brand’s journey complements a consumer’s, magic happens. So we make it happen every day. By unlocking key insights within each journey, we create emotionally charged, culturally relevant, right-time, right-place ideas. We’re a fearlessly inventive, full-service agency that not only delivers a big idea—we get phenomenal results to match.

  • Kevin Wertz

    Kevin Wertz

    Chief Executive Officer

  • Kari Shimmel

    Kari Shimmel

    Chief Marketing Officer

  • Jo Shoesmith

    Jo Shoesmith

    Chief Creative Officer

  • Jari Auger

    Jari Auger

    Chief Financial Officer

  • Sal Taibi

    Sal Taibi

    President, NY

  • Zenaida Torres

    Zenaida Torres

    Managing Director, LA

  • Jamie Lewis

    Jamie Lewis

    Managing Director, Digital

  • Jamie Rubin

    Jamie Rubin

    Managing Director, Media

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