Today, Bayer launched "This is Why We Science," a campaign that aims to spread awareness of its mission as a corporation around advancing health and humanity. The effort is the company’s first major corporate brand campaign in America in its 155-year history. Humanizing a pharma company - especially one that has been rather faceless for over a century - is no easy task, but Bayer and ad agency Campbell Ewald have done a beautiful job of showcasing emotion and human connection in the new spots.
Campaign US, 10/17/2019
In 'To Them We Say' from national healthcare titan Kaiser Permanente, the brand’s message of Thrive is demonstrated through a series of vignettes that feature individuals unapologetically defying unfortunate societal perceptions. Whether it’s a brazen elderly fashionista, a trio of minority cowgirls, or a man gleefully dressed in drag, this spot stands to prove that there’s nothing healthier than a strong sense of self.
The Drum, 10/01/2019
Many businesses are realizing the need to know more about their customers, and the financial industry is one where attention to detail is paramount. When 150-year-old Union Bank decided to rebrand, it looked to its clients to steer the ship.
The Drum, 09/06/2019
|Client||Start Year||End Year|
|Empire State Development||2015||Current|
|Mutual of Omaha||2015||Current|
|National Responsible Fatherhood Clearinghouse||2016||Current|
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