Children of the 1980s will remember the sizzling egg equated to a brain on drugs. Its coming back helps those same people talk to their own children.
New York Times, 08/07/2016
The Interpublic shop has formed a partnership with three veteran agency executives to form a new full-service ad and PR shop called sociedAD that will focus on Hispanic consumers. All three are former executives of Commonground/MGS. They will report to Sal Taibi, President of CE's New York Office.
CE's scope of work includes brand and product positioning, creative strategy and direction and helping the client better understand how consumers experience and interact with the brand.
|Client||Start Year||End Year|
|Partnership for Drug Free Kids||2010||Current|
|United States Navy||2000||2016|
|Milk Processor Education Program||1994||Current|
|Empire State Development||2015||Current|
When a brand’s journey complements a consumer’s, magic happens. So we make it happen every day. By unlocking key insights within each journey, we create emotionally charged, culturally relevant, right-time, right-place ideas. We’re a fearlessly inventive, full-service agency that not only delivers a big idea—we get phenomenal results to match.
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