Kari Shimmel has been promoted to CEO of Campbell Ewald, succeeding Kevin Wertz. Shimmel, who was most recently chief strategy officer, will oversee operations of the IPG agency’s New York and Los Angeles offices. She will remain based in its Detroit headquarters. The first woman to lead Campbell Ewald in the agency’s 112-year history, Shimmel asserts it was the right moment in time.
|Client||Start Year||End Year|
|American Heart Association||2023||Current|
|Empire State Development||2015||Current|
|Alliance for Lifetime Income||2018||Current|
|MotorCity Casino Hotel||2010||Current|
We’re Campbell Ewald – CE among friends and we’re comprised of 250 industry experts who are all fixated on connecting brands with today’s consumers. As one of the first ad agencies, we’ve been around longer than sliced bread. We’ve seen a lot in 112 years, and we’re built for the experience age.
We put the consumer journey at the heart of everything we do. Why? Because people-first brands grow 2 times faster. We accelerate brand growth by living, breathing, and learning with the people driving culture today and shaping tomorrow. This helps us uncover audience insights other agencies don’t and pinpoint what drives consumers to act. It allows us to speak the “voice of the consumer” like no one else and create uniquely relatable work at each step along their journey that makes them think, laugh, and feel.
Our clients partner with us as a full-service agency to craft compelling messaging ecosystems, manage their tech stacks, and elevate their creative, digital and media presence. Our holistic approach ensures that every aspect of their brand connects seamlessly with their consumers and drives results.
Chief Executive Officer
Chief Creative Officer
Head of Strategy
Head of Strategy, CE/CX
Chief Client Officer
Chief Talent Officer
Group Director, Growth & Innovation